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If I hook it, they will come. Really?

"Welcome to New Mexico", 29.5"x20", $225, Recycled t-shirts
“Welcome to New Mexico”

The rug that generates the most talk when folks come into my booth at the Rail Yards Market is the one I call “Welcome to New Mexico.” Many of you already know its story; that I started it right before I left Massachusetts late last July to move to Albuquerque. In my mind I’d work on it while the child and I crossed the country on our new adventure. I pictured myself contentedly hooking in motels each night as I decompressed after a day of driving. That didn’t happen once, not even when the kid spontaneously combusted in Scranton, Pennsylvania, when she thought her cell phone died. (I swear that I left at least a year of my life on the side of the highway there…)

No, I didn’t hook at all on the road. First of all, it was difficult just getting our things in and out of my Honda Fit each day. If you haven’t seen one, it’s a tiny car, and I’d packed it to the gills. Truthfully, it was enough every evening to find some dinner, catch up with important emails, call Tom (who was still back in Mass waiting for the movers), and brush my teeth before I fell asleep over my magazines.

The sanity-saving, hit-or-miss rug. Wonder where the inspiration for the color scheme came from? Hoping to put it on the floor in the new house.
The sanity-saving, hit-or-miss rug.

Hence, I started the rug in earnest when the kid and I arrived at the house we were renting till we found our New Mexican castle. (Therapy!)  It was designed to be a rug of convenience in that I was using t-shirts in the colors of the high desert and no set design. Old t-shirts in reds, browns, greens, and such are pretty ubiquitous; better, I’d found that Albuquerque had Savers stores. Savers has for years been my thrift shop of choice for used clothing to deconstruct and then hook with.

The hooking was done right quick – by the beginning of September. The finishing would have to wait until we moved (again) and I had more table room. To me it was an alright rug; it served its purpose, certainly, but I didn’t love it. Imagine my surprise when I put it up for sale at the Rail Yards this June. It was the mat that everyone pointed to when they perused my stuff. “Love that!” “Look, it’s got a Zia!” Even, “Hey, Sue, you should buy this one for your office.”

New Mexican flag courtesy of flags-to-print.com.

An aside:  For those who don’t know about the Zia sun symbol, here is a description from Pueblo of Zia:

The Zia logo is used by the state of New Mexico on both the flag and license plates.

The symbol originated with the Indians of Zia Pueblo in ancient times. It’s design reflects their tribal philosophy, with its wealth of pantheistic spiritualism teaching the basic harmony of all things in the universe. (http://zia.com/home/zia_info.html)

Maybe I shouldn’t have been surprised by its popularity. Zia suns are all over the place here: on our license plates, on t-shirts, worked into company logos, and so on. Silly me for thinking it would be seen as touristy or, at best, kind of kitschy. I mean, I’m from New England, but I didn’t have photos of sailboats or lobster statues throughout my colonial home.

A few weeks back a woman came through my booth; she had a marketing background and did a lot of work with arts and/or craft shows. The first thing she told me (after saying that she loved my work, that is) was that I needed to have more Zias. that people would eat them up. And that my mug rug concept should be “expanded,” that I should hook a larger rug, big enough to hold four mugs. That “if I hook it, they will come.” (And, concomitantly, they will pay more.)

What the hell, I thought, Let’s try it. Tom and I ran to Savers a couple of days later (if I go on Tuesdays, he gets me a senior discount of 30%!). There weren’t four matching mugs that would fit the New Mexican bill, but I did find two colored turquoise. Fine, we’d start small-ish. Below is what I came up with (minus one mug for the pic).

"Coffee for Two, NM Style" really came with two mugs. Sold!
“Coffee for Two, NM Style” really came with two mugs. Sold!

Fast-forward to this past Sunday. Everyone loves the “Welcome to New Mexico” rug, but, of course, no one wants to pay for it. (I know the owner-to-be is out there…) Lady comes in, is looking for a gift for her mother. Takes her a while to decide on one with the “perfect” colors that will match her mom’s home. I realize suddenly that I don’t have my Square, that I left it in the car. Tom makes a run for it. Lady walks around the market with her husband while we wait. Tom and she arrive back at the same time. I start to input the info into Square. “Wait!” she says excitedly. “Can I have this one instead? I think she’ll really love this one.” The Zia rug with its matching mugs is $10 more. Of course, you can!

So, I’m about to start making a lot more New Mexican-themed rugs and mats. That’s okay. I find it an interesting challenge to come up with different designs that don’t bore me, that have some panache beyond the typical tourist crap you find in Old Town Albuquerque. But I’m not one to design according to others’ preferences – unless they’re paying for a custom rug, of course. Fortunately, these will tend to be smaller rugs. For myself and my own “artistic sense,” I usually have another rug running, something that’s less work and more…therapy. Right now that’s a bedsheet rug. Pictures will soon be available.

"Desert Gone Wild"; 23"x9.5"; $90; Recycled t-shirts, SOLD
“Desert Gone Wild” is a rug that sold two weeks ago. Color, for me it’s all about the colors.

 

What about you? What do you like to hook? Landscapes? Geometrics? Portraits? Florals? Realistic versus stylized renderings? I know many love to do seasonal pieces. Me, I love pumpkins and other things fall, but I’m not a lover of Christmas rugs. It takes so long to make one, how can I put it out for six weeks at the most? Weigh in below!

 

 

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